Spending ₹80,000/month on ads and losing most leads after hours
Their website was getting 12,000 unique visitors per month from paid search. The contact form converted at 1.4%. Sales team was calling back 2–3 days later, by which point buyers had already visited competitor sites. After-hours enquiries — which peak on weekends — went completely unanswered until Monday morning.
Genie chatbot on every project page, with voice bot covering nights and weekends
Deployed Genie on all project listing pages. Configured a voice bot for after-hours inbound calls. Trained the bot across 6 project FAQs covering floor plans, pricing, possession dates, and loan tie-ups. Smart routing sends each enquiry by project to the designated sales staff member, with a lead score attached.
Lead capture more than doubled, with complete after-hours coverage
Lead capture rate improved from 1.4% to 3.9% — a 178% improvement on the same paid traffic. Site-to-site-visit conversion improved 28%. The sales team now starts each morning with qualified, scored leads instead of raw form fills. No enquiry goes unacknowledged regardless of when it comes in.
“We were spending ₹80,000 a month on Google Ads and losing most of those leads because no one was there to answer at 10pm when buyers actually browse. Genie solved a problem we didn't know how to price.”