50,000 visitors a month but only 2% converting — and a 41% demo no-show rate
Website traffic was strong from SEO and paid campaigns but converting only 2% to demo calls. A support team of 12 was spending 4 hours per day answering basic questions like 'which batch for UPSC 2026' that didn't require human time. The demo call no-show rate was 41%, making the pipeline feel much larger than it was.
Genie qualifies every lead before it reaches the sales team
Deployed Genie to handle all first-contact qualification. The bot identifies target exam, preparation timeline, and past attempt history before routing to the sales team. Demo bookings now include a qualification score attached to each record. An automated reminder sequence runs for every booked demo, reducing no-shows significantly.
Qualified bookings up 3.8x; support tickets down 60%; no-shows halved
Qualified demo bookings increased 3.8x. Support ticket volume fell by 60% as the bot resolved the most common first-contact queries. Demo no-show rate improved from 41% to 22% because only genuinely interested, self-qualified leads are booking slots. The sales team's time is now spent on conversations that move forward.
“The bot doesn't just capture leads — it filters them. Our sales team was wasting time on people who wanted NEET coaching when we only do UPSC. That's gone now.”