8 outlets posting independently — 8 different brand voices, no coordination
Each outlet had its own Instagram and Facebook page managed by whoever was available at that location — sometimes the manager, sometimes a cashier. Brand voice and visual quality varied wildly between outlets. A Diwali campaign took 2 weeks to coordinate because each outlet was creating its own assets independently. To customers, it looked like 8 unrelated restaurants.
One brand profile, one coordinator, outlet-level customisation at scale
Creator was configured with a unified brand profile covering all 8 outlets. A single marketing coordinator now manages all accounts from one dashboard. Outlet-specific content — local offers, team spotlights, regional events — is generated by the AI with outlet-level customisation so each location still feels local. Campaign templates are created centrally and auto-localised per outlet at launch.
Campaigns now live across all 8 outlets in 2 days; UGC up 44%
Diwali and Pongal campaigns launched across all outlets simultaneously within 2 days of sign-off — down from a 2-week coordination exercise. Customer UGC sharing increased 44% as brand recognition improved across the city. One coordinator now effectively manages what previously required 8 separate, inconsistent efforts.
“Before Creator, we had 8 social presences that looked like strangers. Now it's one brand, eight locations. Our Pongal campaign was the first time all outlets went live on the same day.”